Posted by: soscall | 08/17/2015

Coffee Talk: Dionne Lew, social media strategist


The Fetch Blog

This week’s Coffee Talk spotlights the upcoming Australian Social Media Best Practice, a promoted event in Sydney. This event is part of a 3-days series geared toward content creation and marketing, and will feature highly regarded social strategist, author, and speaker Dionne Lew. While talking with Dionne, we got the scoop on internet privacy, great social strategy and how she keeps her social skills sharp with the ever-changing landscape. Learn more at her panel in September!

How did you get to where you are today?

I’ve always been a voracious reader and an unstoppably curious person. I became interested in digital and social before they were mainstream. In 2006, the marketing and communication budgets I was seeing didn’t align with what research said about where audiences were. They still don’t. I was fortunate that the CEO of my company let me experiment with overhauling communication. I learned by doing…

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Posted by: soscall | 08/12/2015

How to Create Great Social Media Content Strategy


Not every strategy and/or platform is right for every organisation and marketplace.

via How to Create Great Social Media Content Strategy.

via How to Create Great Social Media Content Strategy.

Posted by: soscall | 04/27/2015

Forward Government Learning 2015 – Australia


Featured image

Forward Government Learning 2015 – Australia

A One Day Showcase of Real Case Studies, Practical Strategies and Best Practices
from Across the Public Sector Sphere

One day connected forum with two half day post-forum workshops
23-24 July 2015, Canberra
http://www.arkgroupaustralia.com.au/Events-F041ForwardGovLearn.htm

#govlearn

$1195 plus gst to attend, or $895 plus gst if you join before the early bird ends
The Leaders in Forward Government Learning 2015

Connor O’Keefe, Manager Interactive Learning,
Australian Government Shared Services Centre

Lynda-Mary Wood, Deputy Chief Executive, District HETI

Nina Lord, Director, District HETI

Richard Stinziani, Director, ATO People, Australian Taxation Office

Julian King, Justice Learning Manager, Learning and Development, People and Culture,
Department of Justice and Regulation

Robert Ruwhiu, eLearning Training Advisor and Lead LMS Administrator,
New Zealand Police

Rishi Kapoor, Solutions Engineer, eLearning & IT, Kaplan University and rklearn

Philip Spencer, Flipped Classroom Instructional Designer Diploma of Building &
Construction, RMIT, School of Vocational Engineering (SoVE)

Transport for NSW: tbc

Posted by: soscall | 01/28/2015

Knowledge Management Australia 2015


IT’S ALIVE

The Discovery and Re-Discovery of Knowledge

Knowledge Management Australia 2015
4-6 August 2015, Rydges Melbourne
Two-day Connected Congress and Six Post-Forum Workshops
www.kmaustralia.com

The New Face of Knowledge Management

Knowledge Management is making a resurgence in all areas. People are realising that they must retain the knowledge not just from retiring baby boomers, but also from Gen Y, as they move from organisations with more frequency than past generations.
Knowledge Management is also being re-invented, as past KM practices are enhanced and adapted with the current tools that are constantly changing to develop new processes and strategies for collaboration and learning, that will reap real benefits.
High performing organisations have realised the critical role of knowledge and collaboration in stimulating creativity and enhancing innovation and performance.
Innovation (Strategy and Discovery) – Increase ROI – Manage Change – Learning – Employee Retention – Problem Solving – Avoid Waste – Lower Operating Costs

Posted by: soscall | 01/05/2015

APAC Top 10 eLearning Movers & Shakers for 2014


A number of these movers and shakers are speaking at The Australian Learning Assembly – http://www.learningassembly.com.au

Ripple Effect Group

The 6th annual ‘eLearning Movers & Shakers’ list has been published by Bob Little (UK) and reflects the top 10 most influential people in corporate eLearning globally and regionally. I’m honoured to again be included in the Top 10 in the APAC region – along with respected colleagues, Ryan Tracey, Joyce Seitzinger and Michelle Ockers. Movers & Shakers 2014.001

2014 was a turbulent year across many industries and it appears this was also experienced in the corporate eLearning context. In the APAC region, the rationale for selecting influencers shifted in response to the changing workplace contexts. The regional selection committee considered 3 key factors:

  • Willingness to share knowledge (peer-to-peer learning) – not just opinions or selling products – typically via social media, especially LinkedIn and Twitter
  • Publishing case studies and research on how to achieve improved outcomes
  • Innovation

In particular, the APAC region identified that simply talking about traditional eLearning was no longer good enough. Organisational…

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Aniisu K Verghese, Senior Manager- Corporate Communications & CSR, Tesco HSC (India) will be delivering a talk on

Brand your Employees, not your Organsation
* Understanding trends, opportunities and challenges shaping the workforce and workplace
* Why employee branding will serve us best
* Investing in building the brand from within

at

Shifting the Employee Mindset through
Strategic Internal Communication 2015 – Australia
One-day connected case study led forum and two post-forum workshops
10-11 February 2015, Rydges Melbourne
http://www.arkgroupaustralia.com.au/Events-F029InternalComms.htm

Take part and learn with expert practitioners from:
Tesco HSC (India):
Blog author of India’s and Asia’s first dialogue on internal communication – Intraskope
World Vision Australia,WorleyParsons, ACE Insurance, Kimberly-Clark Australia & New Zealand, Evolve Information Services, Anecdote, McCartney Consulting, Australian Catholic University

Posted by: soscall | 11/21/2014

Content Creation Day Australia


Content Creation Day Australia
http://www.arkgroupaustralia.com.au/Events-F018ContentCreation.htm

Receive practical learnings from social media and content creation experts on:
* Creating engaging visual for social media
* Making video content on a budget
* Storytelling and branding strategy related to AV content
* Creating and initiating content using mobile phones

This workshop is a must-have Audio Visual (AV) skills and online content creation workshop. With expert tuition, you will receive essential knowledge and skills for conceiving, assembling, and engaging with social media and AV Content.

You will get a unique opportunity to learn from Content Creation experts from Academia, Business, Consultancy, Emergency Services, Government and Private Brand environments.

Feedback from AV for Social Media 2013

Practical course that provided information which gave me a lot of ideas I can use at my organisation

This was very useful to us in small organisations who have who have to rely a lot on email error to learn new stuff.

Could have happily listened to more regarding the technical and management of the process.

Great hints and tips and the video exercise was really fun

Tips for creating vine and instagram video’s and tips for using a smart phone to create content

Diversity of content, interactivity e.g. filming a video after training

This workshop has helped greatly


Tim Grainger, the Senior Manager of Marketing and Communications at ANU College of Law,
Australian National University will be drawing on examples from higher education institutions in Australia and around the world, and will cover the challenges (and opportunities!) presented by deregulation, immediate and longer-term considerations for university marketers and student recruiters, and planning and preparing for the transition to a fully deregulated environment

etsmagazine

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  • How does one effectively highlight the unique features of a university, going beyond the act of plastering a generic message?
  • How can you win their trust and translate the marketing campaign into generating actual numbers?
  • What are the digital marketing must haves?
  • What is the expected impact of deregulation – what this means for student recruitment and how can you best respond?
  • How does one influence the mindset of prospective students to view the university as valuable?

Personalising the marketing campaigns is challenging particularly in an industry that is ever competitive. ‘Talent Development’, an otherwise passive term, can assume a highly competitive focus when thrown in the ambit of higher education and universities – officially referred to as ‘Student Recruitment’.

In a highly deregulated environment, this has become a powerful means of revenue generation as universities across the globe are vying to attract an impressive degree of international and domestic students. In…

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Dr Brian's SmartaMarketing Blog Number 1

Dr. Brian Monger

Contents

Student Recruitment Marketing Needs to be more than Advertising

What Should Effective Marketing Involve?

What is Needed to Market Better? To Recruit (and Retain) Students

Know the Situation/Environment

The Most Important Element – Know Your Market

Know the Market – In Great Depth – or Be Less Effective, or even Fail

The Four Basic Questions of Marketing

Understanding the Market in a Marketing Way

What Do Student Buyers Like?

Basic Student Expectations

Targeting Student Segments for Recruitment

Bases for Creating Segmentation Profiles

How does one influence the mindset of prospective students to view the university as valuable?

How does one effectively highlight the unique features of a university, going beyond the act of plastering a generic message?

How can you win their trust and translate the marketing campaign into generating actual numbers?

What are the digital marketing must haves?

What is the expected impact of deregulation…

View original post 2,076 more words


Dr Brian's SmartaMarketing 2

Contents

How to Recruit and Attract Students

The W’s of Effective Marketing Communications Messages

Questions to be answered

General Advice – How to Develop Effective Recruitment Messages

Features

Always start with a great opening

How to make your Communication BELIEVABLE

Stimulate action

Present for easy reading

Things to avoid because they turn readers away

How to Recruit and Attract Students

How does one influence the mindset of prospective students to view the university as valuable?

How does one effectively highlight the unique features of a university, going beyond the act of plastering a generic message?

How can you win their trust and translate the marketing campaign into generating actual numbers?

What are the digital marketing must haves?

What is the expected impact of deregulation – what this means for student recruitment and how can you best respond?

Education is a very competitive marketplace, where standing out from the crowd can…

View original post 979 more words

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