Dr Brian's SmartaMarketing 2

Contents

An Effective Website

Be Present on Social Channels

Tips on Using Social Media in Student Recruitment

Stand Out From the Crowd

Dare to be innovative and creative

Communicate from their point of view

Don’t be middle of the road.   Be different to attract interest

Draw on The Talent Around You

Resist the Urge To Sell

Make It Personal

Make provision for engagement. For prospects to ask questions

Keep It Real

Seek to Provide Value

Stay With the Curve

Get help from outside your Institution

Creative Ways Colleges Are Recruiting Students

How does one influence the mindset of prospective students to view the university as valuable?

How does one effectively highlight the unique features of a university, going beyond the act of plastering a generic message?

How can you win their trust and translate the marketing campaign into generating actual numbers?

What are the digital marketing must haves?

What is…

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G099 KM Aus banner 600 150

KM Australia 2014 Congress-Knowledge Border Crossings
11th Annual Congress
Two-day congress and six workshops, 22-24 July 2014, The Sebel Surry Hills
http://www.kmaustralia.com #kmaus

Advance Early Bird Offer: $1395 to attend the congress only,offer ends 30 April 2014(sorry no extensions)

Knowledge Management Australia Congress is in its eleventh year and over this period we have seen KM go through many changes, answer many questions and confound many people. KM has changed as often as the social media landscape has changed, bringing many challenges but also opening many doors for collaboration and innovation.

This will be the most important knowledge management event in the Asia-Pacific for over the last ten years, as it has brought the together a wide and diverse spectrum of thought leaders nationally and internationally. There will be a number of panel discussions across different industries on how to make collaboration work not just in your organisation and through different divisions, but also with your external business relationships both local and globally.
The Thought Leaders for KM Australia 2014
Dave Snowden, Cognitive Edge (a recognised leader in knowledge management)
Mara Tolja,Deutsche Bank (United Kingdom)
Nirmala Palaniappan, Senior Manager – KM and Social Enterprise, Oracle APAC Tech(India)
Dan Cotton,University of Nebraska- Lincoln Extension
Lynne Curtin, EPA Victoria
Brigid Costello, Comcare
Angela McCormack, NSW Office of Environment and Heritage
Colin McIvor, WorleyParsons
Richard Vines; Kieran Murphy, Department of Environment and Primary Industries
Felicity Badcock, King & Wood Mallesons
Fiona Evans, Norton Rose Fulbright Australia
Tania Soler, Dairy Food Safety Victoria
Michael Bourne, Country Fire Authority VIC
Paul McGuiggan, NSW Fire Service
Rhonda Andrews, McKinsey & Company
Marie O’Brien, The Partnership People; NSW KM Forum
Sally Hawse, Transport for New South Wales
Michelle Lambert, Social Media Navigator
Ric Medlin,The Super Retail Group
Marina Lobastov, ANU

Supporting Organisations:
NSW KM Forum http://nswkmforum.wordpress.com/
actKM Forum http://www.actkm.org/
Gurteen http://www.gurteen.com/
Knowledge Management Association http://www.kmassociation.org/
Adelaide KM Group http://www.frysystems.com.au/km/
Melbourne KMLF http://www.meetup.com/Melbourne-KMLF/
QKM Forum https://au.groups.yahoo.com/neo/groups/qkm/info
Institute of Information Management http://www.iim.org.au/
ASTC http://astcnsw.org.au/
KMrt http://www.sirfrt.com.au/kmrt
KM Institute http://www.kminstitute.org
What’s new for this year:

* A Congress Wide Interactive Collaborative Activity of “Message in the Bottle” If you have a difficult KM related question or problem, you will have access to all the minds in the congress to answer it.

* The App SenseMaker will be used through-out the event. SenseMaker will allow delegates to share key learning moments at KM Australia 2014

* Free Membership to the Knowledge Management Association for 1 Year- http://www.kmassociation.org

* Save $500 from the cost of becoming e-Certified Knowledge Manager (eCKM) from the KM Institute http://www.kminstitute.org/eckm-online

 

Posted by: soscall | 09/04/2013


There were over 80 people who attended our recent EDRMS in the Australian Government Forum and we are happy that the feedback was over-whelmingly positive.

As with our Australian Government Social Media Toolkit that was also highly well received earliar this year, we are always working to ensure that all of our public sector forums are:

1) Relevant (we rely on your feedback to help us in keeping our forums informative, practical and innovative in our topics) 
2) Accessible to all levels of government (most of our forums are only $995 plus gst or less to attend)

Below are upcoming forums directly related for the government, but please visit our website Ark Group Australia http://www.arkgroupaustralia.com.au to view a complete run down of all of our forums, as we have had 5 new forums released on eLearning, Social Media, Change and Intranets.

Upcoming Government Forums
The Digital Marketing Frontier in Government – New Forum
Internal Communication in the Public Sector
Digital Preservation in the Government Sector
Knowledge Management for the Australian Government
Business Process Management: A Cross-Industry Perspective

The Digital Marketing Frontier in Government
Creating integrated digital marketing campaigns to engage stakeholders in new and innovative ways.
One-day connected forum and two post-forum workshops
4-5 December 2013, The Sebel Surry Hills, Sydney, Australia
http://www.arkgroupaustralia.com.au/Events-E080marketgov.htm
 

Hear practical case study presentations from:
Australian Communications and Media Authority
Australian Securities and Investments Commission
Australian Human Rights Commission
State Library of Queensland
City of Boroondara
Department of Industry, Innovation, Climate Change, Science, Research and Tertiary Education
Australian Government Solicitor
Australian Museum
NSW Police Force

At this forum, you will gain insights and learnings to:
* Develop innovative and low-cost marketing strategies
* Understand how to overcome the challenges in government marketing
* Utilise digital and social media effectively to achieve cut-through to customers
* Engage and communicate with stakeholders successfully
* Improve customer service and increase brand recognition
* Incorporate mobile marketing strategies and mobile apps

=================================================

Employee Engagement, Collaboration & Innovation
Internal Communication in the Public Sector
http://www.arkgroupaustralia.com.au/Events-E075IntCommGov.htm
One-day connected forum with two half day post-forum workshops
6-7 November 2013, Rydges Swanton, Melbourne

Are you effectively engaging or merely informing?
Employee productivity is entirely in your hands

Forum speakers:
Department of Justice Victoria
Victorian Responsible Gambling Foundation
Taxi Services Commission
The Royal Children’s Hospital Melbourne
VicRoads
Australian Medical Association (AMA)
Department of Premier and Cabinet
Australia Post
Department of State Development, Business and Innovation

=================================================

Digital Preservation in the Government Sector
http://www.arkgroupaustralia.com.au/Events-E074DigiPres.htm
Ensuring the longevity, accessibility and usability of born-digital and digitalised materials
23-24 October 2013 , Rydges Melbourne, Australia

Hear from our expert panel of forum speakers:
Public Records Office Victoria
Department of Family and Community Services
Deakin University
Department of State Department, Business and Innovation
Statistics New Zealand
Herbert Smith Freehills
PBT Group
Document Management Consultancy

=================================================

Knowledge Management for the Australian Government
http://www.arkgroupaustralia.com.au/Events-E073KMGovernment.htm
10 – 11 October 2013, Rydges Capital Hill, Canberra
One day CASE STUDY led connected forum with two post-forum workshops

These organisations:
AusAID, Department of Environment and Primary Industries, Qld Government; Department of Agriculture, Fisheries and Forestry (DAFF), IP Australia, Department of Human Services, Regional Australia Institute,Australian Securities & Investments Commission, Lange Consulting & Software, actKM

Will cover:
• Knowledge Sharing and Reusing – Best practice
• Developing Able Communities of Practice
• Addressing issues of cross institutional, departmental and jurisdiction collaboration
• Securing open-access and interoperability
• Case Study: Knowledge Management & Innovation
• Case Study: Delivering a ‘connected service’
• Case Study: The eExtension initiative
• Case Study: Working across departmental silos
• Case Study: Understanding Regional Australia
• Panel Discussion: Exploring Knowledge Management from a magnifying lens

=================================================

Business Process Management: A Cross-Industry Perspective
http://www.arkgroupaustralia.com.au/bpm/about.html
Public Sector – Industry – Academic
Business Process Management 2013
19-20 November 2013, Rydges Swanston, Melbourne
Change Management – Business Architecture – Six-Sigma & Lean – Knowledge Management – Customer Experience – Integrated Enterprise Excellence

Forum Panel:
Australian Bureau of Statistics
BlueScope Steel Limited
Pacific National Rail
National ICT Australia Limited
QueenslandRail
BT Financial Group
Social Media Navigator
Imre Hegedus Consulting
BPM Link
Unable to make the forums – connect here

Public Sector Australia Linked In
http://www.linkedin.com/groups?mostPopular=&gid=2109273

Posted by: soscall | 01/31/2013

KM Australia 2013


See on Scoop.itLibraries and Corporate Information

Ark Group’s KM and Collaboration

See on www.kmaustralia.com

Posted by: soscall | 11/12/2012

McDonald’s Australia and their Intranet


See on Scoop.itStrategic Communication Australia

Ron Christianson, Director, Corporate Communications from McDonald’s Australia Limited talks on successfully utilising the organisation’s intranet for internal communication and critical tools to convey organisational news and knowledge,…

See on www.linkedin.com

Posted by: soscall | 11/08/2012

DQAPAC2013WEB


See on Scoop.itStrategic Communication Australia

WTO and the United Nations to talk at MDM congress

See on www.scribd.com

Posted by: soscall | 10/08/2012

Community Engagement for the Public Sector


See on Scoop.itStrategic Communication Australia

Supporting policy delivery with effective stakeholder communications and engagement Local Gov’t, NGO $995 plus gst Standard $1495 plus gst http://www.arkgroupaustralia.com.au/Events-E031Stakeholders.htm...

See on www.conferencealerts.com

Posted by: soscall | 09/25/2012

Data Quality Asia Pacific – The End Game


See on Scoop.itStrategic Communication Australia

Data Quality Asia Pacific – Governance // Change // Technology // MDM – The Data Quality Asia Pacific Congress is one of the most prestigious and admired events on data quality and MDM.

See on plus.google.com


See on Scoop.itStrategic Communication Australia

Smart Social Media Recruitment Strategies by Andy Headworth
A practical guide to getting the most out of social media as part of an integrated, low cost recruitment strategy. email: aga@arkgroupasia.com

See on www.linkedin.com


See on Scoop.itKnowledge Management Australia

Traditional Knowledge is Eternal
Prospering a visible and transparent Traditional knowledge sharing strategy
TWO-DAY MASTERCLASS
10 – 11 December 2012 : Sydney
http://www.arkgroupaustralia.com.au/Events-E040IKM.htm

See on www.linkedin.com

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