Posted by: soscall | 08/06/2012

.Why Almost Every Leader is Wrong about Core Messages

See on Scoop.itStrategic Communication Australia

When it comes to winning hearts and minds to an idea, most leaders and communicators are not even playing on the right field. They remain fixated on core messages largely about their organisations, seemingly oblivious to their irrelevance. Some are aware they are not cutting through, but the temptation is to blame the receiver for just not getting it. And their remedy? Usually they shout louder and pump out more messages about themselves. Try that at your next cocktail party or social mixer and see how effective it is. 

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